What triggers it? Campaign ROAS remains below break-even for 7+ consecutive days with meaningful spend.

What action is taken? Queues a pause recommendation in Decisions — never pauses automatically without approval.

What triggers it? ROAS exceeds target for 5+ days and conversion trend is positive.

What action is taken? Prepares a budget increase recommendation capped at your maximum increase setting.

What triggers it? CTR drops 15%+ week-over-week while frequency rises above account average.

What action is taken? Surfaces a creative refresh recommendation with affected ad sets identified.

What triggers it? CPA increases 20%+ vs prior 7-day average while conversion volume is flat or down.

What action is taken? Recommends audience or bid adjustments — requires your approval before changes.

What triggers it? Blended ROAS falls 10%+ week-over-week or drops below break-even.

What action is taken? Creates a prioritized efficiency review in Decisions with supporting metrics.

What triggers it? Inventory cover exceeds 90 days while sell-through is below category median.

What action is taken? Recommends clearance or bundle strategies — no automatic price changes.

What triggers it? Conversion rate falls 5%+ week-over-week with stable or rising traffic.

What action is taken? Alerts with funnel diagnostics and landing-page review recommendations.

What triggers it? Revenue deviates more than 15% from trailing 7-day average without seasonal explanation.

What action is taken? Investigates channel, inventory, and campaign contributors automatically.

What triggers it? VIP-segment customer places an order or exceeds inactivity threshold.

What action is taken? Suggests personalized outreach — never sends customer emails without approval.

What triggers it? Customer exceeds 90 days since last purchase with prior repeat history.

What action is taken? Queues win-back campaign recommendations for your review.

What triggers it? Scheduled every Monday after weekly metrics are finalized.

What action is taken? Delivers report digest — actions still require separate approval.