Primary focus
Biggest drop-off: Checkout → Purchase
Reduce checkout fields and offer guest checkout.
Sessions58,420Verified
Orders0Verified
Conversion Rate0.00%Verified
Revenue$0Verified
Average Order Value—Verified
Add-to-cart rate31.1%Verified
Channel mix & conversionMeta31.2%1.10% CVRVerified Google24.3%1.31% CVRVerified Organic15.7%1.07% CVRVerified Direct14.7%0.98% CVRVerified Email7.2%1.71% CVRVerified Paid6.9%0.95% CVRVerified Conversion Funnel
Sessions58,420
Users: 58,420Conversion: 57.9%Drop-off: 42.1%Est. revenue lost: $0Estimated
AI RecommendationReview landing page relevance for paid traffic sources.
↓ 57.9% convert42.1% drop · 24,580 lost
Product Views33,840
Users: 33,840Conversion: 31.1%Drop-off: 68.9%Est. revenue lost: $0Estimated
AI RecommendationImprove product page load speed and above-the-fold imagery.
↓ 31.1% convert68.9% drop · 23,324 lost
Add To Cart10,516
Users: 10,516Conversion: 50.0%Drop-off: 50.0%Est. revenue lost: $0Estimated
↓ 50.0% convert50.0% drop · 5,258 lost
Checkout5,258
Users: 5,258Conversion: 28.3%Drop-off: 71.7%Est. revenue lost: $0Estimated
AI RecommendationReduce checkout fields and offer guest checkout.
↓ 28.3% convert71.7% drop · 3,771 lost
Purchase1,487
Users: 1,487
Optimization Queue
Prioritized actions to improve conversion — ranked by expected profit impact.
#1criticalProduct page
Fix product views drop-off
69% abandon before the next step.
Improve product page load speed and above-the-fold imagery.
Est. impact: +$0/moConfidence: 84%Verified
#2criticalCheckout
Fix checkout drop-off
72% abandon before the next step.
Reduce checkout fields and offer guest checkout.
Est. impact: +$0/moConfidence: 84%Verified
#3highTraffic
Fix sessions drop-off
42% abandon before the next step.
Review landing page relevance for paid traffic sources.
Est. impact: +$0/moConfidence: 84%Verified
#4highChannel
Rebalance spend from instagram
Google Ads converts 45% better per session than instagram.
Shift budget toward Google Ads or improve instagram landing pages to match top-channel CVR.
Est. impact: +$0/moConfidence: 78%Verified
Conversion Insights
- 82% of visitors abandon before adding products to cart.
- Most revenue is lost between Checkout and Payment — 72% drop-off at final step.
- 69% abandon before the next step.
- 72% abandon before the next step.
Data confidence76%EstimatedFunnel events synced — purchase counts differ slightly from Shopify.