Campaign Reviews
Decision Details
- Platform
- Meta Ads
- Campaigns Affected
- 1
- Business Goal
- Increase Profit
- Recommendation
- Review and optimize underperforming campaigns
- Recoverable Profit Opportunity
- +$422/month
- Net Profit Improvement
- +$222/month
- AI Confidence
- 58%
How this opportunity becomes profit
- Recoverable Business Value$422
- Advertising Efficiency Gain+$633
- Net Profit Improvement+$222/month
Most of the recoverable value comes from eliminating wasted ad spend and improving campaign efficiency. The direct increase in monthly net profit is estimated at +$222, while preventing approximately $422/month in ongoing business leakage.
Supporting factors
- Current ROAS1.36
- Historical performance windowLast 14 days
After Approval
Why Revenue Decreases
StorePilot intentionally removes unprofitable sales.
Some low-quality conversions disappear.
Although revenue decreases slightly, advertising costs decrease much more.
- Higher net profit.
- More efficient advertising.
- Better return on investment.
Approval Preview
You are approving:
- ✓ Review 1 Meta Ads campaign flagged for underperformance
- ✓ Recommend pausing campaigns if ROAS remains below target
- ✓ Recommend budget reductions where profitability is negative
- ✓ Continue monitoring unaffected campaigns
- ✓ Rollback available at any time
Action Plan
StorePilot will perform the following actions:
- ROAS
- 1.36
- Target
- 2.0
- Current Profit
- $-80
Reason This campaign's objective is Sales. Your business goal is Increase Revenue. Key metrics: ROAS: 1.36, Revenue: $884. Evaluated on ROAS, Revenue, CPA, Conversion Rate, Profit. Profit $-80 — Attributed revenue is not covering ad spend after costs. Recommendation: Review and optimize.
Expected Monthly Improvement+$844
Merchant Actions
Status: Snoozed